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SEO (Search Engine Optimisation) isn’t new. It’s been around since the late 1990s and is always developing. Trying to keep up with it can feel like a full-time job, but it is actually easier than you think. The problem is, there is a lot of wrong – or at least outdated – information on the internet. That’s why so many people are still getting it wrong. In this article, we’re going to offer a brief history of SEO writing and show how it has changed, so that you have the most up-to-date information. We’ve asked Orb Online, an SEO agency in Sussex to add their tips and secrets to a fool proof SEO strategy.
Back when the internet was a relatively new phenomenon, and more people were using Ask Jeeves than Google, SEO was a completely different beast. In the early days, the primary focus was on keyword stuffing. SEO experts would get as many keywords into the web-page as possible. That meant filling every tag, piece of copy, headings and subheading with keywords. Basically, the more keywords you got into a web-page, the better a search engine would rank it. Amazingly, some people are still using this technique, and it is actually now detrimental to your search engine ranking. Back when SEO was new, the idea was to fit keywords in and then make your webpage readable and useable. Now it is the other way round. It is much more important to make your website easy for users to understand and navigate.
The Evolution Of SEO
Around 2008, there was a difficult transition from the tradition of keyword stuffing to a more intuitive keyword algorithm. Keywords were still important, but not in the same way. For example, instead of stuffing as many keywords in as possible, search engines looked for keywords in important places. That meant creating keyword-rich tags, headers, sub-headers and copy, but making the website more user-friendly. Links also played a big part. Inbound links – or backlinks – are links that direct customers and search engines to your website. For example, if someone used information from your website in a blog post, and then put a hyperlink to your website, that would create a inbound link. The more inbound links to your website the more relevant the content.
Search engines now have much more advanced algorithms to determine which websites rank well. Google has lead the way on this and is now – by far – the most popular search engine. To rank in 2018, you have to answer the question that the person using the search engine is asking. Everything typed into a search engine is some form of information query, whether the searcher is looking for a new pair of shoes, or the latest weather update. With that in mind, writing for SEO is all about answering questions. Search engines want to match the searcher with the best possible website to answer their query. It is still important to get your keywords into the title element and body content and less important, but still useful, to get them into the H1 tag, H2 tag, meta description and image description.
Fresh Content Is King
You’ve probably heard the phrase “content is king” before. Well now it’s all about fresh content. Search engines focus on websites that regularly update their website with information, whether that’s news, blog posts, new pages. An easy and popular way to create fresh content is by creating a blog. Make a list of all the questions that you regularly get asked and answer those questions in blog posts. If someone has asked you a question about your business, you can bet someone else has typed that question into Google. Also remember to share this content on social media and around your network. Creating inbound links is still useful in SEO today.
SEO Writing Checklist
Keywords – When you are starting to write an SEO-optimised web page, think of all the keywords relevant to the search query you are trying to rank for. Make a big list and organise them in order of relevance.
Writing – When it comes to writing your copy, forget the keywords. Copy that is written directly to the website visitor always ranks well. Then, when you are happy with the copy, go back and fit in the keywords you want to include.
Fresh Content – Update your site as regularly as possible with high-quality content. This is one of the top three things search engines are looking for.
Tags – Make sure the keywords you are trying to rank for are in the title element and body content. You can fit them into other tags, but without these two, you will struggle to rank.
Well trained workers of your company are the way to your first success. Studies have demonstrated that the best, profitable working force are the individuals who have gotten a broad education and additional training. They’re the cream on the cake, and regularly they have the biggest impact on the future of the company. To effectively prepare a worker a training program must be established in your business.
Here are 6 supportive tips that will help you start a training program:
Decide what are the requirements of your company
As you most likely don’t have boundless time or subsidies to execute a worker training program, you ought to choose right off the bat what the concentration of your training program ought to be. Figure out what aptitudes are most applicable to address present or future organization needs or ones that will give the greatest payback. Ask yourself, “In what manner will this training, in the end, demonstrate value to the organization?” Rehash this procedure as your business needs change at any given time.
Get the management to help you and back you up
When you have built up an organized rundown of training points that address key needs inside your organization, you have to persuade the administration to rally behind the activity and to lead the charge to positive change.
At first, don’t start with big changes
Before revealing your training program to the majority, practice with a little gathering of clients and assemble their input. This kind of casual benchmarking could uncover shortcomings in your preparation designs, which is good as you can then tweak the training procedure before you enroll it out.
Pick quality teachers and materials
Who you select to lead the training will have a noteworthy effect on the accomplishment of your endeavors, regardless of whether it’s an expert teacher or just a proficient staff member. Having the correct preparing materials is likewise vital — after the preparation is finished, these materials wind up plainly profitable assets for students.
Make it continuous
Try not to constrain training exclusively to new workers. Composed training methods will benefit all workers at any ability levels, and this will in return inspire them to further develop and enhance professionally.
Constantly monitor the results
Without quantifiable outcomes, it’s relatively difficult to see added training as anything other than a cost. Calculate how this might affect your business in the long run of making a net loss or a net profit for your venture. Figure out what sort of development or other measure is a sensible aftereffect of the training you gave. You’ll have an easier time planning for the future based on the data you have gathered in the past.
Many startups and new businesses have not yet discovered all the glorious benefits of training and other helpful methods that can help a business grow and overcome certain difficulties. The fact of the matter is that every successful business that wanted to stay ahead of the competition had to at some point invest heavily into training and additional advice methods that would help them have an edge on everyone else in the business.
There are many benefits to implementing and having an ongoing training policy in a business and we will list some of them down below:
To stay ahead of the industry change
All the time industries are changing and for a new and growing business, it is important to never stay too far behind. It would be perfect to stay ahead of the competition but sometimes that is not possible due to the size of their capital. For this reason, training is important as it makes sure that all your employees will stay updated on every piece of knowledge that they need to perform their job flawlessly
Training support regarding technology advancements
Every year we are treated to new technological advances and every year it is important to have additional training and to continually support the needs of the staff when it comes to having this type of training. “Implementing a customized staff that can train every employee in needed IT programs should is the best advice for every business of the future,” notes LMS Group.
To stay ahead of competitors
As a new business, you can’t afford to stand at the beginning. You must proactively seek constant advancement in the field as you want to stay ahead of the competitors in your business market share.
Training is important to fill in the gaps
Training is not just good to make your employees more knowledgeable about certain business methods, but it is also important to fill in the weak spots in the company. Every company is good at something and not-so-go in certain things. With training, the not so good can be lowered to have an insignificant impact on business profits.
When it comes to having a business, each and every business has its ups and downs. The thing is to understand what can be done at certain intervals that will help your business overcome a negative outcome, or to exploit the positive to extract the maximum benefit from it. What is typical when it comes to owning a business is the changes in the working force and how to adapt to it. The first changes that usually happens besides the policies are the switch and mix between the old hires and the new ones. This can be especially difficult thing for both the old employees and the millennial hires as they both have different needs, desires, and goals, even though they work for the same company.
To maximize the benefit of both generations it is important to hold lots of business training events and lots of value should also be placed on holding conferences.
With the millennials, it is important to always stay engaged and to have them stay engaged in the business at the same time. When it comes to business training the more conferences are held with the goal to promote closing the gap between the generations the better for the business.
There are several steps where correct business training can result in a faster integration of the millennials into the business practice. Some of these business training methods are:
Understand their needs
A millennial has grown up in the age of technology. They can be much more effective when presented the chance to exploit said techology. Some of these people have exceptional skills when it comes to operating and organization so make sure to understand how to best use their skills by understanding what their needs are.
Explain everything in detail
When a new hire joins a business, they need to be hand-held until they understand the ins-and-outs of the business. As experienced workers, it is your duty to introduce them to the business practice and make sure to spell everything out as they can’t be expected to know the details like the old hires did.
Developing new hires into a full-time employee that the business can depend upon takes time. For this reason, we have devised many business training events and conferences that will help them integrate and become a valued member of the working force. However, this also takes patience from the managers and everyone else. For this reason, the training practice is very important for everyone.